Paweł Zmysłowski
CEO / Team Leader
Serial entrepreneur in the IT industry. Former coder, graduated from Silesian University of Technology. His strong technical background coming from the former programming career, combined with business analysis skills and real-life business development experience, based on an 18-years track record as an entrepreneur, blends into a mixture of competences extremely helpful on a leadership position he holds in WLC.
Paweł's articles list
How many products can WooCommerce handle — and can it survive high traffic?
WooCommerce has no hard-coded limit on the number of products it can manage, and no fixed ceiling on traffic it can serve — both are, in practice, a function of your hosting infrastructure, database optimisation, and implementation quality, not the platform itself. A well-optimised store can realistically run into the…
SEO for Multiple Countries: Local Search Optimization Across Markets
SEO for multiple countries means implementing targeted local search strategies for each specific country and region where a business operates. Unlike standard international SEO, this requires understanding local search behaviour, cultural preferences, and country-specific ranking factors — success depends on technical setup, localised content, and building authority through local citations…
Internal Search Analytics: How to Set Up Internal Site Search Tracking
Internal search analytics tracks how users search within a website — what they search for, what results they get, and what they do next. This data reveals exactly what visitors are looking for, exposing gaps between what a site offers and what users actually need. Understanding these patterns helps prioritise…
How Do You Build Live Betting Features for Sportsbooks?
Building live betting features for sportsbooks requires implementing real-time data processing, low-latency connections, and scalable server architecture to handle instant odds updates and bet processing. The development involves integrating live odds feeds, creating responsive user interfaces, and establishing robust risk management systems. These features enable in-play wagering where users can…
iGaming Secure Payments: Cryptocurrency Security, Payment Gateways & Fraud Detection
Securing payments in iGaming software — cryptocurrency and traditional alike — requires multiple layers of protection: encryption, compliance frameworks, secure wallet management, and real-time fraud monitoring. Crypto payments bring specific challenges on top of standard payment security: transaction irreversibility, regulatory complexity across jurisdictions, and the high-value transactions that attract sophisticated…
Custom WordPress Development: How It Works, What It Costs, and When You Need It
Custom WordPress development means building a website or application on WordPress from the ground up — a custom theme, custom functionality, and a data structure designed around a specific business's needs — rather than relying on pre-built themes or off-the-shelf plugins. It follows a structured process from discovery through deployment,…
Can you edit code in WordPress?
Yes, you can both edit existing code and write your own in WordPress. The platform offers multiple ways to modify code — from built-in editors in the admin dashboard to full local development environments — and a solid foundation in PHP, HTML, CSS, and JavaScript lets you build custom themes,…
Can I upload my own HTML to WordPress?
Yes, you can integrate your own HTML into WordPress — though you cannot simply upload a raw .html file and expect it to function as a WordPress page. WordPress requires specific approaches: converting HTML templates into WordPress themes, using custom page templates, or adding HTML through blocks, widgets, or page…
How do I create a custom website in WordPress?
Creating a custom WordPress website opens up a world of possibilities that pre-built themes simply can't match. Custom WordPress development means building a unique, tailor-made website that perfectly suits your specific business needs, rather than settling for a templated solution. Whether you're building a multilingual business platform, a sophisticated e-commerce…
Can I use HTML and CSS in WordPress?
Yes, you can absolutely use HTML and CSS in WordPress — in fact, every WordPress site relies on them fundamentally. WordPress provides multiple built-in methods for adding custom HTML and CSS, from the block editor and theme Customizer to child themes and direct file editing, whether you're making a small…
WordPress Theme Customization: Best Frameworks and How to Choose
WordPress theme customization means modifying a theme's appearance and functionality to match specific business requirements beyond what standard settings allow — transforming a pre-built theme into something suited to a specific brand and use case. What is WordPress theme customization? Customization ranges from basic changes (colours, layouts) via the WordPress…
What are custom fields in WordPress?
Understanding custom fields in WordPress: an introduction Custom fields represent one of WordPress's most powerful yet often underutilized features. At their core, they are extra pieces of information attached to WordPress posts, pages, or custom post types that go beyond the standard content editor. Think of custom fields as expandable…
What version of PHP is needed for WooCommerce?
WooCommerce requires a modern PHP environment to run efficiently and securely. While older versions like PHP 7.0 were supported in the past, they are now outdated and no longer recommended. As of today, WooCommerce works best on PHP 8.0 or higher, with PHP 8.1 and 8.2 offering the best performance,…
What is the best ecommerce platform?
What is an ecommerce platform? Core definitions and fundamentals Selecting the right digital storefront solution can make or break your online business venture. At its core, an ecommerce platform is the software application that enables businesses to manage their digital storefront, product catalogue, and sales operations online. Think of it…
How designers and developers collaborate?
A set of tips on how to streamline the cooperation. There are always inconsistencies in design and code. Designer and developer collaboration is usually a difficult thing. This is not due to a lack of skills, but rather the way designers and developers work. Luckily, there are some ways to…
Staff Augmentation vs. In-House Team vs. Outsourcing: How to Choose
Growing a team's digital capability comes down to three real options: build an in-house team, hire freelancers, or use staff augmentation through an outsourcing partner. Each trades off control, cost, and speed differently — and the right choice depends less on which is "best" and more on which fits the…
What is wrong with WordPress these days?
The right Content Management System is critical for success or defeat of a website. The most popular CMS today is, of course, WordPress. It's not only free and flexible, but also easy to install. Therefore, so many websites' developers and owners use it most often. That is all good. However,…
What is a white label agency?
Providing white label services means developing a ready-made, licensed software by one company and rebranding it by another company, to make it appear as their own. The concept seems pretty clear. But what can the white label agency really do for its business partners? What is white label web development like?…
How much does website development cost? Will outsourcing eat away at your margins?
We all know that money doesn’t grow on trees. It’s definitely true, especially in terms of business and millions of things that are necessary to keep it running smoothly. If you are super busy running your digital agency and focusing on a good website design you then end up searching…
12 Tips on how to prepare your design for web development
Admit it or not, we simply judge things based on their look. And that goes for websites design too. If you make them look and function well, as designers and developers try to do, people are going to trust the content more. That’s how things are. Communication between designers and…
10 Tips to help you start your own business.
Are you planning on starting your own business? We know what you feel. We went through this sometime ago and now we want to share our knowledge with you. Here are ten tips that you should read before starting your new company. Tip #1 Start small, stay on the safe…
E-commerce. WordPress or Magento?
Everyone may be a little overwhelmed when starting a website with eCommerce functionalities because of the variety of options available on the market. There are two main competitors in the open source world: WordPress (with WooCommerce plug-in) and Magento. As a matter of fact, WooCommerce has a 22% share in…
How to work with an outsourcing company?
Outsourcing services is a very common business practice of handing over particular business tasks to an external company at specific costs and for a particular period of time. In fact, in most cases, development outsourcing is a process of assigning specific work activities to qualified experts to be done more…
What WordPress plugins do I need?
WordPress is not only flexible, but also a full-fledged content management system that can be used to create websites and webshops in a variety of shapes and sizes. WordPress plugins make it possible to sell products on a WordPress site or develop an advanced ecommerce shop with even more features…
What is web development like?
For the majority of people, including some of our new clients, the processes of web development and web design mean pretty much the same thing - they basically come down to drawing a website or application that looks fantastic and then uploading it to the Internet. In other words, they are…
To have the cake and eat it too - Headless WordPress
So we did it – we have learned how to take all advantages of the most popular CMS with the benefits of static sites it offers. “Why to do so?” you may ask. The answer is simple: because static sites are safe, very fast (no backend code!), and generally easier…
High traffic gossip portal on WordPress - Case study
About our client The client is the editorial magazine called “Kozaczek” (Knee-Length Women’s Boot). It is one of the most recognizable gossip portals in Poland featuring celebrities. It has up to 4 million requests per day and contains more than 100 thousand posts. As a typical lifestyle content, “Kozaczek” is…
Well positioned website? Fast one!
Creating a website with WordPress you can choose many different paths. Three typical ways are: creating a custom coded template utilizing Gutenberg, using Visual Composer in a template, or a fully editable template like Divi. Each has its advantages and drawbacks. In this post we will focus on one important…
Outsourcing a Programming Team is About More than Technology
Are you looking for an IT solution that will ensure the success and development of your business? Consider working with an external development team! Companies whose success in business depends on effective IT solutions need to be based on efficient IT systems, equal to or a step above their competitors.…
Analysis of the Project - Necessary Evil or Mark of Quality
Building your dream house is impossible without the knowledge of an architect, a project, analysis or planning. We have special laws to regulate this endeavor, which is why detailed documentation of your investment has to be provided to obtain a building permit. A well-planned building project not only helps you…
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