What is a white label agency?

What is a white label agency?

Providing white label services means developing a ready-made, licensed software by one company and rebranding it by another company, to make it appear as their own. The concept seems quite clear. But what can the white label agency really do for its business partners?

What does white label mean?

The term “white label” originated at a time when vinyl records came in white packaging. It allowed retailers to label them, put them in their own covers and sell them as their own. In modern language, a “white label” product or service means something that is produced, developed or provided with the intention of being re-labelled by the customer-facing company.

White label software is a code developed by a white label digital marketing agency for its Client. The software does not bear the name of its original developer and that is why it can be rebranded and offered by the Client under his own brand name.

The white label concept makes sense for both small and large projects, as very few companies can develop the software from scratch on its own. The use of a custom-made software developed by the white label agency allows you not only to launch websites, online stores, or applications under your own brand, but also to take into account all the high standards and innovations of the existing technology.

Who are the while label services for?

In practice, the white label approach works well for digital marketing and creative agencies, and other companies across various industries. The approach allows you to save money, time, and resources. But white label software is often developed for a number of less obvious reasons, such as when the company wants to:

  • focus entirely on building a business or developing innovative customer service strategies,
  • launch a solution with unique functionalities that are better suited to the brand’s purposes, goals, and customer needs,
  • develop certain functionalities that cannot be developed in-house or software development processes require special certificates, registration or licensing,
  • enter a new market segment with a unique technology,
  • the company is small, but it has the funds required to start out the business,
  • the company does not want to compromise on quality or it wants to acquire technology that its team has tried or liked.

What can we do for you?

We are a professional, white label digital marketing agency for web development based in Poland cooperating with partners from the EU and the USA. White Label Coders are experts who focus on WordPress, WooCommerce and Digital Transformation who can help you to:      

  • significantly reduce problems and risks associated with providing the best web solutions,
  • make the project more profitable,
  • leave technical problems to our team,
  • focus on your goals and your business development.

Let’s just say the White Label Coders solutions are:

Under the control of your brand. Working withWhite Label Coders will allow you to develop and launch an unique product and conquer the digital marketing industry. And by rebranding our ready-made solutions, you can strengthen your brand and reputation.

Quick and easy to implement. TheWhite Label Coders solutions are custom-made and fully-tailored. By partnering with our white label WordPress agency, your ideas get to market faster. And if it occurs to you, that this or that functionality might be useful, our developers are always ready to turn your ideas into reality. Cost and time-efficient. Developing software solutions from scratch is costly and requires a lot of highly qualified staff and time spent on designing, developing, testing, and positioning stages. By using an already finished product from our company, you can save money for research and development. We are writing about it here:

Why white label development is a great option for you?

You can do what you do best. Any company that is forced to do something outside its area of expertise, would achieve poor and unsustainable results. White Label Coders solutions are ready-to-use products that have undergone revisions and tests.

Make your clients happy. This is proven. Clients have needs and they are looking for easy ways to satisfy them. And if they find them elsewhere, they will not wait for you to develop your own solution. So, be ready for every client’s fancy with the solutions provided by White Label Coders agency.

Author-Thumbnail Paweł Zmysłowski
Paweł Zmysłowski CEO & TEAM LEADER