5 Benefits of Outsourcing
How your agency can make more profit with less hassle
Building a successful digital agency takes a great deal of skill and determination. There’s a lot to get right: client services, operations, finance, HR, marketing & sales… Meanwhile, fierce competition continues to drive up client expectations.
At White Label Coders, we help significantly reduce the burden of delivering best-practice web development whilst at the same time making it more profitable for you.
Here are 5 key benefits of outsourcing your next agency development project to our team:
Never worry about utilisation again
Most agencies understand that utilisation – the number of hours a person is billable for compared to the number of hours you’re paying them for – is a key metric to track.
If utilisation is too low, you’ll be leaking profit; too high, and you’ll be overworking the team or simply missing deadlines. Too little work, too much work: both are challenges at any given moment.
Our research tells us that most profitable agencies target between 70% and 80% utilisation for their development teams, allowing for 20-30% time for other company activities where you’re not billing your client.
With White Label Coders, you can achieve 100% utilisation on every project, and you can work on multiple projects at the same time. We offer fixed-price projects at rates equivalent to or better than a full-time employee – so you can turn our expertise on and off like a tap.
That means if you have gaps between your projects, or it’s taking just a little bit longer to get that design signed off, you’re not paying for developers and project managers unnecessarily.
And if the number of projects you need to deliver suddenly goes up, you just turn up the tap with us.
Zero overhead costs or hassles
When you’re maintaining your own teams, there’s all the indirect costs to think about too.
Recruiting for roles comes with big demands on your time or high recruiter fees – or often both. It's risky too, with no guarantee that staff will be successful throughout their probationary period and settle well into your existing teams.
Your own staff need computers, software licenses, desks, office space, training, management,administrative support and so on – all of which adds up to significant costs on top of their salaries. And you must pay payroll taxes and often pension contributions too.
With White Label Coders, you can free yourself of the hassle and the cost of orchestrating all of that, and instead focus more time and energy on your client.
A whole team, not just a developer
You need a range of skill sets on your team to do quality development work profitably.
No single person has it all: product management is different from being a scrum master; front-end development is different from backend development, and it takes years of experience to become a good technical architect. And what about holidays or sick leave? You have to be in redundancy to be able manage that too.
To build this team one by one would be a significant investment of time and capital.
With White Label Coders, you’re hiring an entire team for each fixed-price engagement. We have all the required skill sets, processes and tools already in place, so are teams finely tuned. That’s a big investment that you no longer need to make, allowing you to deploy your resources elsewhere.
Focus on your value-add
Our entire business is focused on development services for agencies, which is why we’re able to deliver it to you on tap – as much or as little as you need, whenever you need it.
In this sense, you’re able to think of our development services like a commodity, and sell them on to your clients at a good margin.
It’s much harder to commoditise your other services, like strategy, creative or relationships. And that’s why your expertise there is more valuable to your client.
By partnering with White Label Coders you can focus your energy and resources on these higher-value activities, reaping the benefits of the long-lasting client relationships they bring whilst making hassle-free profit on development work.
Make more profit
White Label Coders are based in Poland, where labour costs are lower than elsewhere in Western Europe but education and professional training systems are equivalent. This fundamental economic fact allows us to out-compete the UK employment market from a +1GMT time zone, whilst also having a viable, profitable business ourselves.
Our hourly rate of £45 is the equivalent of a salaried mid-level developer (3-5 years experience) in most Western European cities, and often less than. When you consider that hours you buy from us will always be 100% billable (and so you can always make a margin), that there are no hiring or ongoing employment responsibilities, and that your project will be completed by an expert team with the required range of skill sets and according to best practises, it’s clear how much easier it will be to make a profit by outsourcing to us.
We’re not the cheapest ‘white label’ partner out there, but we’re not trying to be; we believe we are the best value.
Conclusion
The most common concern we hear from our prospective partners relates to project communications.
But with 70% of our customers being repeat customers, we know we’ve met these concerns. We’ve done this through team structure, a comprehensive requirements process, best-practice product management and development, and of course by being fluent English speakers in +1GMT time zone.
So, we’re not just development experts
– we’re remote work experts too.
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