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22.07.2025
5 min read

Category: E-Commerce / WooCommerce / WordPress

E-commerce Search Personalization: How It Works and Why It Matters

Online shoppers increasingly expect a search experience that adapts to them specifically — 71% now look forward to a personalized shopping experience, and once they’ve had one, a generic search box feels like a step backward. Search personalization is exactly this: using a shopper’s behaviour, history, and context to change what search results, rankings, and […]

How often should you update WordPress site
17.07.2025
5 min read

Category: WordPress

How often should you update WordPress site?

WordPress sites should be updated as soon as updates become available, with security updates taking immediate priority. Core WordPress updates typically occur every few months, whilst plugin and theme updates happen more frequently. The key is establishing a consistent maintenance routine that includes regular backups, testing updates on a staging environment, and monitoring for security […]

Does updating WordPress affect my website
15.07.2025
4 min read

Category: WordPress

Does updating WordPress affect my website?

Yes, updating WordPress does affect your website, but the impact depends on the type of update and your site’s configuration. WordPress updates can enhance security, improve performance, and add new features, but they may also cause compatibility issues with existing themes and plugins. Understanding how different updates work and following proper procedures ensures your website […]

What are custom WordPress plugins
10.07.2025
5 min read

Category: WordPress

What are custom WordPress plugins?

Custom WordPress plugins are specialised pieces of software that extend your website’s functionality beyond what’s available in standard themes or WordPress core features. These tailor-made solutions are built specifically for your business needs, offering unique capabilities that pre-built plugins simply cannot provide. They integrate seamlessly with WordPress architecture to deliver custom functionality that gives your […]

What is the difference between a WordPress theme and a WordPress template
08.07.2025
5 min read

Category: WordPress

What is the difference between a WordPress theme and a WordPress template?

The main difference between a WordPress theme and a WordPress template is that a theme is the complete package controlling your website’s overall appearance and functionality, whilst a template is an individual file within that theme responsible for displaying specific types of content. Think of a theme as the entire house, and templates as individual […]

Is it better to code your own website or use WordPress
03.07.2025
5 min read

Category: WordPress

Is it better to code your own website or use WordPress?

The choice between coding your own website and using WordPress depends on your specific needs, budget, and technical expertise. For most businesses, WordPress offers an excellent balance of flexibility, cost-effectiveness, and functionality, whilst custom coding provides maximum control and unique features at a higher cost and development time. Understanding your website development options When planning […]