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What is the difference between B2B and B2C iGaming software
22.10.2025
6 min read

Category: iGaming

What is the difference between B2B and B2C iGaming software?

B2B iGaming software provides the technology infrastructure for businesses to launch their own gaming platforms, while B2C iGaming software operates direct-to-consumer gaming sites like online casinos and sportsbooks. The key difference lies in their target audience: B2B solutions serve other businesses as clients, whereas B2C platforms serve individual players directly. Understanding these distinctions helps gaming entrepreneurs choose the right approach for their business goals and technical capabilities. B2B iGaming software consists of white-label solutions, platform-as-a-service offerings, and infrastructure tools that enable other businesses to launch and operate their own gaming platforms without building everything from scratch. These solutions provide the […]

Where does WooCommerce store data
17.10.2025
9 min read

Category: WooCommerce

Where does WooCommerce store data?

WooCommerce stores data primarily within the WordPress database through a combination of standard WordPress tables and custom WooCommerce-specific tables. Product information lives in the wp_posts table (with post_type ‘product’), while product details are stored in wp_postmeta. Orders are similarly saved as custom post types, while customer information is stored in the WordPress users table for […]

How to achieve perfect Core Web Vitals scores on affiliate websites
14.10.2025
5 min read

Category: WordPress

How to achieve perfect Core Web Vitals scores on affiliate websites

Your affiliate website might be perfectly designed and packed with compelling offers, but if it fails Google’s Core Web Vitals assessment, you’re losing both traffic and conversions. These performance metrics directly impact your search rankings and user experience, making them particularly important for affiliate marketers who depend on organic visibility and seamless user journeys. When visitors encounter slow-loading comparison tables or shifting layouts while browsing casino reviews, they bounce quickly. Google notices this behaviour and adjusts your rankings accordingly. The good news is that affiliate websites can achieve excellent Core Web Vitals scores without sacrificing the dynamic content that drives […]

How to build consistent affiliate page templates that convert
08.10.2025
6 min read

Category: WordPress

How to build consistent affiliate page templates that convert

Building affiliate page templates that actually convert isn’t just about making things look pretty. It’s about creating a system that consistently guides visitors toward taking action, whether that’s signing up for a casino account or claiming a bonus. When your templates work properly, they reduce bounce rates, increase conversions, and make your content team’s life much easier. The problem is that most affiliate sites end up with a patchwork of different page designs, inconsistent messaging, and confusing user experiences. This confusion costs you money every single day. You need a template system that works across all your pages, maintains consistency, […]

What questions should you ask iGaming development companies
02.10.2025
5 min read

Category: iGaming

What questions should you ask iGaming development companies?

When selecting an iGaming development partner, asking the right questions determines whether your project succeeds or fails in this highly regulated industry. iGaming development companies must demonstrate expertise in compliance, security, scalability, and specialised WordPress optimisation to handle the unique demands of online gaming platforms. These six critical questions help evaluate potential development partners and ensure your project meets regulatory requirements while delivering exceptional user experiences. iGaming development companies must possess deep knowledge of multiple regulatory frameworks including UK Gambling Commission, Malta Gaming Authority, and Curacao licensing requirements. They should demonstrate experience with GDPR compliance, responsible gambling implementations, and jurisdiction-specific […]

How do I scale my affiliate platform without overloading developers
30.09.2025
5 min read

Category: WordPress

How do I scale my affiliate platform without overloading developers?

Scaling your affiliate platform without overloading developers means implementing systems that allow marketing teams to work independently while maintaining technical performance. You achieve this through automated content management, centralized databases, and self-service tools that reduce development dependencies. Modern affiliate platform scaling focuses on architecture that grows with your business rather than creating more work for your technical team. Scaling without developer overload means creating systems where your marketing team can launch campaigns, update content, and manage affiliate relationships independently. Instead of every bonus update or landing page requiring technical support, you build infrastructure that handles growth automatically. Traditional affiliate marketing […]