What is real-time data integration for comparison sites?
Real-time data integration transforms trading comparison sites by automatically syncing broker spreads, fees, and promotions from live APIs directly to your WordPress platform. Instead of spending hours manually updating dozens of broker profiles, automated connections refresh data at set intervals, ensuring visitors always see accurate information. This approach eliminates human error, scales effortlessly as you add more brokers, and provides continuous content freshness signals that improve search rankings. For trading affiliates managing competitive comparison platforms, real-time integration isn't just convenient—it's essential for maintaining credibility, capturing time-sensitive promotions, and staying ahead of competitors still updating manually.