An Inspiring E-commerce Conference in New York

It’s been almost two weeks since we participated in the Meet Magento conference in New York.

 

As always, this kind of event allowed us to stay up to date with the cutting edge technology and trends in the industry. Which in turn gives us new inspirations and knowledge we can use for the benefit of our clients.

 

Big thanks to the Magento Community and event organizers, who managed to invite a lot of great speakers. The conference gathered over 450 participants from the Magento world, including both merchants using Magento as their primary e-commerce platform, as well as agencies and vendors who provide a wide spectrum of services to these merchants. This turned the event into a perfect networking event as well.

 

Certainly an important information from side of Adobe representatives is that Adobe, after acquiring Magento platform, has no plans to reduce or cease the further development of Magento Community – open-source version of the platform. Their focus will be on integrating other cloud-based Adobe services into Magento core, but they will continue to support the strong global community, which remains one of the most important advantages of Magento over the other competing enterprise-grade e-commerce solutions.

 

On side of most important industry trends, optimization of general user experience was mentioned on many talks as the primary way to increase conversion ratios and client’s loyalty. This includes, amongst other, providing relevant product search results.

 

Also continuous search for speed optimizations is strengthening the progressive web app (PWA) trend. This approach, however still rare and costly, can ensure page load speeds, which are unachievable in a traditional website architecture.

 

It’s great to see that this trend is actually led by the other Polish company – Divante. On the Meet Magento New York they officially announced premiere of their Vue Storefront Cloud. Congratulations, and keep it up!

 

Although we still enjoy memories of our trip to New York and the Meet Magento conference, we already look forward to attending the Imagine 2019 conference in Las Vegas, the biggest Magento event planned next year.

 

Hope we’ll see you there!

Which Magento Version is Right for My Business?

Currently, e-commerce companies considering the possibility of upgrading to their Magento 1 platform to Magneto 2, are taking a step in the right direction and gaining an advantage over the competition. Magento is rapidly solidifying it’s placed in the e-commerce market, with about 30% of all e-stores operating on a Magento platform, according to aheadworks.com, and their popularity is growing. Rapid changes in technology have not overlooked this industry, and the need for platform development is an inevitable truth.

It’s time for a change – do not let the competition pass you by

Sooner or later, Magento 1 will lose the ability to take advantage of the new modules and functionalities that grow your revenue. If you don’t plan and budget with the vision of adapting to changes in technology, the professional businesses that are shifting onto a Magento 2 platform will leave you behind. Migrating on to a new platform takes foresight in order to stay one step ahead in this industry. The first to start the process has a leg up on the competition. As their competitors are stuck in the development stage, their business is moving forward, growing revenue and gathering a valuable share of the market.

According to licensing, Magento’s technical department is required to inform customers about their plans to shelve the Magento 1 platform 18-months in advance, with support expected to last until June of 2020. However, waiting for notice of the day Magento 1 becomes outdated does not stop the market from continuing to innovate, it only delays the planning, budgeting and decision making processes involved in migrating to the new platform.

With the loss of support, Magento 1 becomes dangerously vulnerable to hacking, as security updates (patches) will no longer be offered. This lack of support also means the loss of access to the new functionalities and competitive options which drive the market, significantly burdening your business.

Upgrade to Magento 2 and experience it’s benefits today

The Magento 2 software has a completely different architecture, which lends to your business flexibility and opportunity that the older platform cannot. With this migration, we are not talking about just an update, but actual changes which improve the speeds of your online shop and simplifies your purchasing process. Database scalability has been optimized to handle even heavier traffic. The administration panel has a brighter, simpler and more intuitive design. And most importantly, solutions for the mobile version have been prioritized along with an omnichannel strategy, allowing for both online and offline purchasing.

The transition from Magento 1 to Magento 2 is not just a simple migration, it’s the creation of e-commerce functionality based on a new solution requiring a series of activities, such as analyzing the key functionalities to be implemented in Magento 2.

Technical change or redefinition of a business?

Whether your business needs to change it’s platform for technical reasons or just because of new market trends, it’s worth asking if I have the right team of developers for this process, a ready plan, a budget, and whether my business needs to be redefined.

It’s worth confirming the strategy of e-commerce activities before the migration process takes place,   this way the reconstruction of the online store also implements the business strategy. This migration is a process which permits the introduction of corrections and new solutions, also allowing you to create a newer, better and safer store. It’s also worth remembering the client in this entire process, take proper care of them, in the end, it’s they who will interact with the site and determine their customer loyalty.

How to Implement an IT Project Nicely, Easily and Pleasant?

Nowadays many commercial companies create an IT product that becomes the basis of business. An example is the Yearful startup (London, UK), who created a calendar for planning the whole year and setting milestones in it.
There are also many organizations that are very successful in the traditional market and, to increase profits, create a new sales channel in the network. This was done by Computer Repair Doctor (Florida, USA), which implemented an online system for operating a franchise network of laptop and cell sites. In turn, SRTime (Katowice, Poland) specializing in consumer electronics has created an online system for managing and monitoring the work of heavy equipment on construction sites.

Each of these companies is therefore looking for a professional service in the field of providing dedicated software that exactly addresses needs of a growing number of clients. It’s easy to find the right software company by command or online – a company with experience and an interesting portfolio of satisfied customers, who will undertake an IT project for the client.

But how to realize such a project nice, easy and pleasant?

We present the answer to this question based on our many years of experience in the industry and the implementation of over 600 projects. And that’s a lot of experience.

A well-executed project is …

A client who talks with our company about the implementation of an IT project has no programming knowledge. He knows perfectly well what the business problem is. A well-executed IT project responds to the client’s need by presenting the appropriate quality of production, is carried out within the assumed time and budget. Speaking colloquially, “he does what he has to do. And nothing more”.
In order for the IT project to be successful, it is necessary to run six elements in parallel and correctly, which we will present below.

 

1. SET THE SCOPE OF THE PROJECT

You go to the car dealership. You cross the door and find the seller, immediately happily informing him that you want to buy a car. What did the salesman just hear? That you’re open to suggestions, maybe Mercedes will please you, but actually Bentley would not be angry. But only when he meets your needs, expectations and financial possibilities, will he be able to present you with an adequate offer that has a chance to meet your expectations.

The software development is exactly the same.

An IT company with experience in the implementation of custom projects knows the methodologies that allow the creation of a professional design specification. At White Label Coders, we offer our clients the use of Agile’s User Stories method, which consists in listing the functions of the created system from the perspective of roles that will occur in it: users, administrators, accountants, brokers, sellers, consultants, etc.

Thanks to this approach, it is easy to create a list of business priorities in the project, and then focus on their implementation. Jeff Sutherland in the book “Scrum, or how easy it is to do twice as much twice as fast”, states that when creating software, the rule is confirmed by decades of research that 20% of software functionality creates 80% of its value. ”

Why is it important? The essence of a good IT project realization in my opinion is the fact that the project “does what it is supposed to do”. So we need to know what we want to be able to deliver.

 

2. ALLOCATE RESOURCES FOR THE PROJECT – BUDGET

What budget will you spend on the project? A reliable company will always ask about it, because such knowledge will allow it to carefully prepare appropriate proposals.
If the client’s defined budget is modest, then it is probably difficult to provide a custom solution and focus on finding available “boxed” solutions.
If the client says simply: “Now I spend little money, then more”, the programming company should set the priorities in the project in such a way that in the first stage, the elements with the highest business value can be realized so that the return on investment is realized as soon as possible and the project started earning.
In turn, the client who “now has the money, and then he will see …” will put on the order of the priorities, so that the business value will be delivered as soon as possible.
At White Label Coders we have decided that we do not enter into cooperation if our client declares openly that he did not allocate the budget for the implementation of the custom project.

A rigid budget can also be a bad idea. Therefore, it is common practice to set the priorities and settlements based on hours worked by analysts, software engineers, UX designers, project managers, and testers during the project. At the stage of preliminary talks and creating the concept of an IT solution, the specification never describes 100% of the functions.
Also in the course of implementation, simple topics will get complicated and difficult ones will be underestimated.

 

3. YOUR TIME IS ALSO A RESOURCE IN THE PROJECT

How to find time to cooperate with a software company – this is a question for you 😊

At the stage of defining the scope of the project, it is difficult for a software company to work when you do not know the answer, and you know the needs and habits of the project recipient best. That is why they want to ask thousands of questions, consult ideas on an ongoing basis and have the opportunity to hold meetings to constantly provide business value.
Therefore, it is worth taking the time (decision-maker in the company) and constantly cooperating with the software contractor, verifying the effects of his work, give clear feedback to get a satisfactory solution and the effect at the highest level of quality. This is a critical element on which your success depends.

 

4. ASSUME THAT THE ORIGINAL ASSUMPTIONS WILL CHANGE

We start with the concept of IT project implementation, determined by the company and confirmed by the client. And really everyone has a good will to implement the original concept, and here …
The situation of your company changes, important external conditions bring new premises concerning, for example, functionality in the project that will determine the success of the project, and have not been known before. Then the original concept seems insufficient.
The topic may be much more difficult to implement than everyone expected.
So there is no point in implementing the project according to the original concept, but it should be verified and adapted to the realities of the situation, verifying all previous stages of the project and updating its scope, dates and budget.

 

5. AGREE ON THE PROJECT IMPLEMENTATION DATE

Framework dates of the implementation of an IT project can be determined based on the set scope of the project and human resources delegated to its implementation, but they can be confirmed only after the commencement of programming works and during the works. It is worth dividing the project into stages, and the implementation of individual stages on time, resulting in the delivery of constantly increasing business value, also favors the completion of the entire project on time.

 

6. EXPECT GOOD QUALITY OF PROJECT MANAGMENT AND GOOD QUALITY OF DELIVERED SOFTWARE

The client who orders an IT solution in our company works with the best team of specialists who know each other.
We implement IT projects using agile methodologies. In everyday practice, we use Scrum and Kanban elements. Thanks to this, we provide good quality of the final IT product dedicated to the client. And this is a system that does exactly what to do and nothing more. As in the defined range.
Each system can be extended indefinitely, but then we risk that we will not meet with the accepted scope, and the project will have no end.

That is why it is better to start new projects with a proven programming company and build more value for the end customer with a company with whom you will stay in a partner relationship until the end.

How does Magento guarantee the success of e-commerce?

AT White Label Coders we pay attention to the continuous development of the team’s knowledge, in the field of technology created by the company, especially the Magento e-commerce platform.

Therefore, on September 10-11, 2018, we participated in at the international Meet Magento conference in Alwernia.

At the conference we discussed issues related to online sales, so as to combine business and technology together, guaranteeing our clients the success of e-commerce. During workshops and meetings, we created a space to undertake specific technological problems and acquire new skills.

“From the agenda of the conference, we have chosen presentations and workshops devoted to case studies of implementations of online stores of other companies, technological innovations in the world of e-commerce. Thanks to this knowledge, we know how to achieve even better sales results related to the future of the Magento platform itself. The Progressive Web Apps theme, which allows to optimize your shopping processes, was also interesting, and you can immediately implement the acquired experience into the projects currently being carried out”- says Michał Zymeła, the head of our E-commerce department specializing in the Magento platform.

This conference showed us modern trends regarding Internet commerce, brought closer the specificity of the Magento platform and the development opportunities for both: the platform and e-stores.

Work with us – check out our experience with Magento!

Why You Should Choose Magento for Your E-commerce Platform?

In this article, we will be providing answers to all of our most commonly asked questions about the Magento platform.

We hope to provide the reader with enough knowledge that they can confidently make an educated decision on whether or not Magento is the right platform for them.

Below you will find 17 questions with answers from our team of highly experienced ecommerce experts.

 

Let’s get started.

1. Can I have several shops for one product?

From the perspective of the Magento Development Agency and different configurations, served from single back-end, yes! Magento knows that some businesses may require more than one single store front. That’s why there is a great capacity to create, support, manage and even track a variety of storefronts with hundreds or thousands of products and different configurations, served from single back-end.

2. Does Magento Help with SEO?

The correct answer to this is Yes. Much like WordPress, Magento is a very SEO-friendly ecommerce platform. It comes preloaded with various SEO features such as search engine friendly URLs, sitemaps, layered navigation, URL rewrites, meta tags, descriptions and more.

3. Is Magento compatible with different payment methods?

Again, the answer is yes.

 

While many e-commerce platforms offer you only a limited choice of payment gateways, Magento users can enjoy a plethora of options to choose from. These include:

• PayPal

• BrainTree

• WePay

• Authorize.net

• DOTPAY

• Worldpay.com

• Credit/debit card

• More

Take advantage of Magento’s wide selection of accepted payment options so you can sell to the greatest number of customers without any constraints.

4. How customizable is Magento?

Magento is about as customizable as it gets!

It’s important for you to really wow your potential customers when they see your store, thankfully Magento helps you do that. There are many available themes for you to choose from, which can all be customized easily with your branding.

By allowing 3rd party integrations, Magento gives an online store bigger space for custom integrations. This is one of the most crucial benefits of Magento ecommerce platform that makes it the best choice for business owners of all kinds. As you probably already know, every single online store has something different to offer. Magento allows every store to be customized to its own preferences, so it can be unique in its own way. The 3rd party integrations include major web applications and payment gateways as well!

5. Is Magento scalable?

The quick answer, YES.

As your business grows, Magento grows with it. The platform has the ability to support all of your growing ecommerce needs.  Beyond multiple storefronts, Magento also accommodates growth in your product database, increased network traffic, changes in pricing, multiple currencies, etc.

6. Is Magento Secure?

Yes!

At least as secure as it can be. Magento is extremely secure and rolls out regular updates to protect users against all security threats. Everybody in the business knows that there is no such thing as 100% security without taking the necessary precautions. Magento understands this and takes security very seriously with various applications available to enhance protection. But keep in mind, if you want your security to be at the highest level possible, you should make sure to implement a continuous maintenance plan. Website security is one of the most important aspects of running an e-commerce business.

7. Shopify or Magento? What is better?

Each have their own set of pros and cons.

Magento is an all-around tool for business owners. With more than 5,000 add-on’s and extensions, Magento has the advantage when it comes to capabilities and flexibility. Compare this the couple hundred add-ons for Shopify. Also, any ideas you come up with can often be integrated into your store with affordable extensions supported by Magento. Want to add custom coupon, error messages or a variety of employee logins with different permissions? There is no problem to do it in Magento, even if you are not familiar with coding. The possibilities with Magento are endless.

 

• Open code

• Possibility of any extension

• Independence from the supplier

• Support for b2b

 

Shopify, on the other hand, offers lower costs and simpler implementation. With this comes a dependence on a closed platform and less expansion possibilities. All of this may be more attractive to you depending on your business and its unique needs.

 

• simple implementation

• lower costs

• dependence on closed platform

• less expansion possibilities

8. Will Magento integrate third-party services?

Yes! Magento allows users to easily integrate any third-party extensions, applications and additional plug-ins to optimize our e-commerce store.

This unique feature is availability of an API which allows external integrations to be implemented without you having to write a single line of code on side of Magento.

9. Is there analytics and reporting with Magento?

Yes, there absolutely is!

Magento offers users the ability to seamlessly integrate useful tools like Google Analytics and Google base. Tools like these can be used to help you actively keep track of your online customers and market to them in a way that is effective and powerful.

10. Does Magento have community support?

Yes. Magento has one of the best communities in the entire industry. It’s huge, global community of developers working together to share new tips and tricks, discuss updates and help each other through technical support issues.

 

Keep in mind that eBay, the e-commerce empire, is responsible for the development of the Magento platform.

11. Magento currencies, languages, and geographical constraints?

Magento supports all currencies!

Most of the popular open source ecommerce platforms on the market have little to no options when it comes to foreign currencies. However, Magento can dynamically support all currencies all around the world. This makes it extremely efficient for US stores and international sellers to use Magento as their ecommerce platform. Magento also supports a variety of languages.

Magento has no geographical constraints, supports all languages.

Language and currency are two considerable factors when an ecommerce website caters to a wide geographical audience. Magento with its unique features blur these boundaries and one can shop from almost any corner of world using any currency option they choose.

Magento allows you to apply different tax rates to different states or countries depending on your settings. Applying custom tax rates is fast and easy with Magento.

12. Is Magento Mobile and SEO friendly?

As one of the leading ecommerce platforms, Magento is popular for staying up to date with mobile design standards, while providing advanced SEO solutions at the same time.

 

Mobile visitors expect to have a great, seamless experience when landing on any given website. If the website satisfies them, then they are likely to continue to browse on that web page. But, if the website is not mobile friendly, then it will hurt the users experience, resulting in the visitor leaving the website after only a short amount of time.

 

A website search engine optimization score will always influence the number of hits or visitors that website receives. As far as SEO goes, Magento is always up to date with the latest in SEO ranking. It can seamlessly provide users with awesome URL structure and meta-implementation options that are required for SEO. Magento can also include analytics for tracking and monitoring all web visitors. This is one of Magento’s most popular and sought after features.

13. Does Magento have a fast loading score?

Yes! Magento has made it one of their core missions to create only the fastest ecommerce stores in the modern worlds. Magento is popularly known for its ability to produce web pages that look good and load super-fast.

Magento comes with multiple solutions allowing to optimize website loading times. Worth to note is that optimization itself is not an easy task and requires a lot of knowledge to achieve best results. Partnering with an experienced Magento outsourcing team is highly recommended.

As mobile devices continue to advance, more and more users are using their phones to shop. So, we understand that you need a platform that will support all of these mobile users.

There are countless extensions available to make a Magento ecommerce story,  mobile-friendly. This ensures that your front and back end are pixel perfect on all mobile displays.

 

Let’s face it, a fast loading web page should insinuate that the Magento platform was built exceptionally well and integrates lower HTTP requests than any other ecommerce platform on the market. The faster a website can load, the faster information can be sent and received between the customer and the store – this should also lead to an increase in total sales and revenues for your business.

14. Does Magento require specific hosting?

No. With Magento, no business is obligated to choose any single hosting provider. Magento gives ecommerce stores the ability to freely select the hosting company of their choice, no matter what. This gives Magento users greater freedom and allows online shopping businesses to store their own files and be selective when choosing their hosting company.

With that being said, it’s important to note that Magento can be a demanding solution. Because of this, you should always choose a dedicated server (not a shared server).

15. Can you implement Magento by yourself?

Hypothetically, yes you can. With that being said, it is always best to seek the help of a specialist when setting up your commercial shop. If you are unsure of where you can find a specialist then look no further. Our company specializes in Magento and will be happy to get your shop up and running. Contact us today to get started .

16. Is Magento built for sales?

While most other CMS have ecommerce functionality integrated as an add-on, Magento is different because it was built specifically with sales in mind. Because of this, when it comes to driving conversions and increasing sales, Magento is one of the best choices on the market – hands down. It’s the second most popular ecommerce platform, according to ahead works.

 

With Magento’s options for segmentation, you can specifically target customers based on their cart and buying history. Not only that, but you can provide personalized and relevant content. You will also benefit from the ability to tailor the promotions you show on your website and send custom coupons, this means that customers will only see advertisements that are related to the products they have clicked, purchased or simply added into their cart.

 

Magento also gives users the ability to set up product recommendations and upsells on certain product and checkout pages. With Magento, you can very easily suggest related items for your customers, essentially serving as a member of your sales team. The CMS also gives the option for one-page checkout so customers will be less likely to abandon their cart and more likely to purchase your product.

17. Should I choose Magento as White Label Service?

Magento white label web development services are the most desired services in the field of website development and design. With the sudden increase in successful, profitable Magento online stores, the need for Magento White label web development has also skyrocketed.

White-label development services are the ideal solution for those agencies who struggle to find high quality developers. Working with a white-label development company enables you to outsource the developmental aspect of your project.

 

By using white label development services, you will be able to build your business quickly without taking on the cost of hiring new staff members. White label development is also flexible, having an outsourced development department allows you to  manage projects more effectively.

 

Magento developers can now opt for Magento white label services for timely delivery of products and client retention. All Magento developers and those that own a Magento development company can benefit from Magento’s white label services.

 

Summary

The ecommerce industry is looking at a very promising future with the ongoing technological advancements we have been experiencing. Because of this, you need a platform that is built purely for the growth of your business and one which focuses on increasing your sales, simplifying your ecommerce process to deliver prompt service and enhancing customer satisfaction.

 

In 2016, Business News Daily recommended Magento as the single best platform for ecommerce. It further strengthens Magento’s ability to support your ecommerce site and grow your sales, revenues and profits. Magento is a leader in the large e-commerce market, ahead of Oracle, IBM, and SAP (Hybris), which are all significantly more expensive to implement.

 

As the second best ecommerce platform, Magento has been developing beautiful, user friendly ecommerce websites for years. This ranking doesn’t take account of the fact that Woocommerce is dedicated to smaller, less demanding implementations.

So, if you are looking to build a site that is scalable, secure, customizable, user friendly, and incredibly responsive, Magento is the platform for you.